Why Duck Dynasty Worked
As Americans we spend roughly three hours a day watching television. Some are more selective with their viewing, only watching the news or selected programs while others just turn it on to have something running in the background.
Typically we watch programs that reflect our views or topics we like/enjoy.
25.87 million American’s hunt every year and 63% of America’s are Christian (210 million). Both of these aspects are very minimal in big commercial programs, viewers primarily go to YouTube for hunting content and Church for Christian viewership.
They together a minority in the content world but not in the real world. Why is that?
There are multiple reasons but the main one is that these are ‘problematic’ or ‘controversial’ views. Religion is a topics families don’t talk about at family dinners and from personal experience hunting has two sides, the people that love it and the people that hate it and think there is no need for it in this day and age.
Duck Dynasty said, no this is who we are and there are people like us yearning for decent content. They were right.
The show first aired March 21, 2012 and in their second season drew a record number of 11.8 million viewers. Obviously they hit the mark.
For those that don’t know, Duck Dynasty was a American reality television series about a typical Louisiana Christian family who lives for duck hunting season and Jesus. The show ran from 2012 to 2016 but survives with the Unashamed Podcast and In the Woods with Phil.
For what seemed like the first time, Americans had a family worthy television show. Each episode was packed with prayer, comedy, family, and duck hunting. There wasn’t clips from a Friday night club or a fight over a girl, this was not trash TV.
I really believe that we need more content like this, I’m not oblivious to the fact that trash tv brings in the views and blood always leads.
https://www.youtube.com/watch?v=dE2wUVknVj8
The Robertson family continues to prove this point with the launch of their new movie, The Blind. When no big Hollywood production would take this project due to the ‘controversial’ storyline, they did it themselves and took first place on its opening day with $844,783 from 1,715 theaters.
God’s Not Dead and His people want more of Him.
